PRIMO is Murphy’s own private-label roofing product line, built specifically for roofing contractors who need dependable materials without paying a premium name-brand markup. The lineup covers synthetic felt underlayment, ice and water shield, starter strip, ridge vent, and roofing nails — the accessory materials that show up on nearly every job, priced to protect contractor margins.
What Is PRIMO and Why Murphy's Built It
PRIMO exists because the accessory materials on a roofing job — underlayment, ice and water shield, starter strip, nails, ridge vent — are used on every single job, but they don't need to carry a premium shingle-brand price tag to perform well. PRIMO is Murphy's answer: a private-label line built specifically for roofing contractors, supporting independently-owned distributors like Murphy's and Ray's rather than a national manufacturer.
Because it's Murphy's own line, PRIMO gives contractors a lower-cost option on the components that make up a big share of total material cost, while still meeting the performance standards those components need to hit.
Built for Margin
PRIMO targets the accessory categories where price matters most on a bid — without cutting corners on the materials that protect the roof deck.
Exclusive to Murphy's
PRIMO is only available through Murphy's and Ray's, giving contractors a supply-chain advantage competitors sourcing name brands don't have.
Covers the Essentials
From underlayment to nails, PRIMO covers the accessory materials that go on nearly every residential re-roof, regardless of shingle brand.
Product Lineup
- Synthetic Underlayment — roof deck protection beneath the primary roof covering
- Ice & Water Shield — self-adhered protection for eaves, valleys, and vulnerable roof planes
- Starter Strip — edge protection and adhesion at eaves and rakes
- Ridge Vent — attic ventilation along the roof ridge
- Roofing Nails — fasteners sized for standard shingle and underlayment installation
Where It Fits on the Job
PRIMO pairs naturally with any name-brand shingle line Murphy's carries — GAF, CertainTeed, Owens Corning, TAMKO, and others — since underlayment, ice and water shield, starter, ridge vent, and nails aren't brand-locked components. Contractors can spec a premium shingle up top and hold the line on cost underneath it with PRIMO, improving overall bid margin without changing what the homeowner sees.
PRIMO product availability can vary by branch. Ask our counter team which PRIMO categories are stocked at your location and how they pair with the shingle line on your current bid.
FAQ
Is PRIMO a real manufacturer or Murphy's own brand?
PRIMO is Murphy's private-label roofing product line, built specifically for roofing contractors and sold exclusively through Murphy's and Ray's.
Can I mix PRIMO accessories with a name-brand shingle?
Yes. Underlayment, ice and water shield, starter strip, ridge vent, and nails are not brand-locked to a specific shingle manufacturer, so PRIMO pairs with any shingle line Murphy's carries.
Where can I buy PRIMO products?
PRIMO is available exclusively through Murphy's Roofing Supply and Ray's Roofing Supply locations. Ask our counter team for current stock on your job's required categories.
